A growth marketing manager is responsible for planning and executing marketing initiatives that drive revenue growth.
To do this, they must have a deep understanding of both the customer acquisition funnel and the customer life cycle. They must also be able to use data to inform their decisions and track their progress.
Growth marketing managers wear many hats.
Growth marketing managers are responsible for everything from market research and analysis to budgeting and forecasting. They also develop and oversee campaigns, create and manage content, and work with sales teams to close deals. To be successful, they must be able to wear many hats and juggle many balls.
To be successful, growth marketing managers must have a deep understanding of both the customer acquisition funnel and the customer life cycle. They must also be able to use data to inform their decisions and track their progress.
Customer Acquisition Funnel
The customer acquisition funnel is the process that companies use to turn prospects into customers. It starts with awareness, moves on to interest, then consideration, and finally conversion.
Awareness is when a potential customer becomes aware of a company or product. This can happen through advertising, word-of-mouth, or other forms of marketing.
Interest is when a potential customer becomes interested in a company or product. This happens when they learn more about the company or product and start to see how it can benefit them.
Consideration is when a potential customer starts to compare different companies or products. They want to know what each company has to offer and how it compares to the competition.
Conversion is when a potential customer becomes a paying customer. This happens when they make a purchase or sign up for a service. This means that reviews play a very important role in the consideration stage of the customer acquisition funnel.
Finally, conversion is when a potential customer becomes a paying customer. For this to happen, they must be convinced that the product or service is worth their money and that it will solve their problem.
Customer Life Cycle
The customer life cycle is the process that companies use to keep customers coming back for more. It starts with the acquisition, moves on to move on retention, then expansion, and finally-engagement.
Defining each stage of the customer life cycle is as follows:
Acquisitions are when a company acquires new customers through marketing efforts such as advertising or word-of-mouth. Customer acquisition can be difficult, but it’s important because without new customers businesses cannot grow.
Retention is when a company keeps customers coming back for more. There are many ways to do this, but some common methods include loyalty programs, discounts, and great customer service.
Expansions are when a company gets existing customers to spend more money. This can happen by upselling, cross-selling, or bundling products together. For example, if someone buys a phone case from you, you could upsell them by offering them a screen protector as well.
Re-engagement is when a company tries to win back lapsed or inactive customers. This can happen through email campaigns, targeted ads, or special offers.
Growth marketing managers need to be aware of the customer acquisition funnel and the customer life cycle to be successful. They must also be able to use data to inform their decisions and track their progress.
There are a few key skills that all growth marketing managers need:
- Market research and analysis
- Budgeting and forecasting
- Campaign development and management
- Content creation and management
- Sales team coordination
If you want to be a growth marketing manager, it’s important to understand the role and what is required of you. This includes having a deep understanding of the customer acquisition funnel and the customer life cycle, as well as being able to use data to inform your decisions and track your progress.
If you have any questions about the role or what it takes to be successful, reach out. We’d be happy to help.