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In the bustling entrepreneurial landscape of Los Angeles, two motorcycle-riding business mavens are revolutionizing how small businesses operate. Today, we’re shining the spotlight on Alexis Schomer, co-founder of Your Startup Operations (YSO), a company redefining virtual assistant services and operational support for growing businesses.
Motorcycles & Business: An Unconventional Beginning
The story of YSO begins like many great partnerships, unexpectedly. Alexis and her co-founder Jenna met at a women’s entrepreneurship dinner in LA, where they discovered their shared love for motorcycles and business transparency, two things rarely found together, especially among female entrepreneurs.
“We really hit it off. We had an instant connection, very similar personalities,” Alexis recalls. “We were both kind of starting our own businesses. We both love talking about finances and profit and money…and we both ride motorcycles and live in LA.”
This unique foundation, built on adventure, risk-taking, and transparency, forms the backbone of how YSO approaches business operations today. The motorcycle connection isn’t just a fun anecdote; it represents the bold, independent spirit the company brings to every client relationship.
Not Your Average VA Service
While many virtual assistant services focus solely on providing administrative help, YSO takes a fundamentally different approach, one built on systems, processes, and operations expertise.
“What really differentiates us is our operational expertise,” explains Alexis. “We understand that businesses need the processes first, the systems first, and the people second.”
YSO’s comprehensive approach includes:
- Custom SOP Development – Creating detailed, accessible standard operating procedures that ensure consistency and scalability
- CRM Implementation – Setting up customer relationship management systems tailored to each business’s needs
- Process Mapping – Documenting and optimizing workflows to maximize efficiency
- Quality Assurance – Providing ongoing training and feedback to ensure excellence
This systems-first approach means clients aren’t just getting task-takers, they’re gaining operational partners who can transform how their business functions from the inside out.
Expertise Across Industries
Your Startup Operations has found particular success in several key sectors:
- Home Service Businesses – From electricians to landscapers, YSO helps streamline operations for field service providers who need robust back-office support
- Entertainment Industry Professionals – Corporate DJs, wedding planners, and event coordinators benefit from YSO’s organizational expertise
- Financial Service Providers – Life insurance agents and financial planners rely on YSO for managing client relationships and annual review processes
For these businesses, YSO doesn’t just provide administrative support, they create the operational foundation that allows for sustainable growth.
Beyond VAs: The UGC Connection
In addition to their operational expertise, YSO has expanded into another critical area for modern businesses: user-generated content (UGC) and influencer management.
Through their unique “anti-agency” approach, they connect brands directly with creators without the expensive middleman markup. Their focus on product-trade collaborations helps businesses generate authentic content without astronomical influencer fees.
“We want to build a relationship between the brand and the influencer, not some agency in the middle,” says Alexis. “It does take a lot more work to find influencers willing to create content for free, but that’s our specialty.”
The Ultimate Business Partner
What truly sets YSO apart is their commitment to being true business partners. As entrepreneurs themselves, Alexis and Jenna understand the challenges of growing a business and serve as trusted advisors to their clients.
“We’re founders, we’re entrepreneurs, we get it,” Alexis emphasizes. “We love the community that we’re building with our clients.”
This partnership mentality extends to how they approach problem-solving, they’re not just order-takers but strategic thinkers who can optimize entire operational ecosystems.
Looking to the Future
As Your Startup Operations continues to grow, they’re focused on helping more businesses implement scalable systems while maintaining their hands-on, relationship-centered approach.
For businesses ready to transform their operations or entrepreneurs looking to reclaim their time without sacrificing quality, Your Startup Operations offers a unique blend of systems expertise, practical business experience, and innovative thinking.
Just like riding a motorcycle, building a business requires balance, focus, and the courage to take calculated risks. With Alexis and Jenna at the handlebars, Your Startup Operations is helping entrepreneurs navigate the road to success with confidence and style.
To learn more about Your Startup Operations and their services, visit yourstartupoperations.com or connect with Alexis on LinkedIn.
